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KMID : 0665420200350010055
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Korean Journal of Food Culture
2020 Volume.35 No. 1 p.55 ~ p.64
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A Study on Importance and Satisfaction of Michelin Restaurant Selection Attributes - Starred Restaurants and Bib Gourmand Restaurants -
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Do Hyun-Wook
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Abstract
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This study on the importance and satisfaction of selection attributes for customers using Michelin restaurants. The surveywas conducted on 309 respondents who had visited and used restaurants by classifying the Michelin restaurants into starredrestaurants and Bib Gourmand restaurants. The data was collected and the frequency analysis, t-test verification, and IPAanalysis were performed using the SPSS 25.0 statistical program. The results of the study examined the difference betweenthe importance and satisfaction of the choice of starred restaurants. Overall, the importance was higher than satisfaction. The importance of hygiene and cleanliness was recognized by many customers that the expectation for the overall Starredrestaurants was very high. Bib Gourmand, showed that the importance was higher than satisfaction. In terms of importanceand satisfaction, the taste of food is the most important and the satisfaction is high. Comparing the IPA analysis of theattributes of 1) hygiene and cleanliness, food quality, convenience, and facade of food, 2) service professionalism andvariety of menus, 3) food price, atmosphere and amount, and 4) the attitude and kindness of the employees were shown. This study has great significance in providing practical basic data for the management of domestic Michelin restaurants.
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KEYWORD
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Michelin restaurant, selection attributes, importance, satisfaction, IPA
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